I design products people actually use and businesses actually grow from

I have 10+ years working on complex, high-stakes products where getting it right actually matters. I bring strategy, craft, and a genuine obsession with the user to everything I touch — and a healthy sense of humor to make even the hard days good ones.

my work

Showcase of my work and case studies

recruitu

Dual-Sided Recruiting Platform
Web & Mobile

$8M Raised · 500K Active Users · Featured in Forbes

0->1
Senior Product Designer
Product Strategy
view live website
NDA Contact for case study access

cavallo

B2B SaaS · Enterprise Analytics & AI Web Platform
100% YoY Sales Growth · 32+ Shipped Products & Features · 1st Zero -> 1 AI Feature
Senior Product Designer
0->1
Product Strategy
User Research & testing
Case Study Coming Soon

fitted

Fitness Platform · Web & Mobile
Senior Product Designer
Gamification
User research & testing
responsive
View case study

Pivot

Career Coaching · Mobile
Senior Product Designer
Product Strategy
Mobile
user research & testing
b2C
View case study
Ashley Guza Portrait Picture
HEY THERE!

I'm Ashley

I understand the importance of breaking through the noise. Designs and products can’t be all looks and no substance – they have to work as well as they look. Design and creativity have always been a part of my life. Visual storytelling has captivated me from painting my walls as a kid (sorry, mom and dad) to designing clothes, creating collages, digital artwork, and beyond. I have always been fascinated by design and how it touches our lives every day in various forms, especially at the intersection of technology.

I love working with passionate, hard-working individuals and teams that are growth-driven and approach product design through innovative problem-solving. I have led and collaborated on projects from concept to launch, ranging from Michigan to New York. Seeing how my designs positively impact users motivates me to continue doing what I love.